Internet
Marketing
Internet
marketing has more to do that just the search engine optimizations. Our
internet marketing services include:
Display advertising
By use of animated web banners, the display marketing is hoisted at
strategic locations on popular media. These web banner normally include
a very effective marketing text along with your logo, photographs
& other images.
The web banner can also include flash audio & video visuals.
E-mail marketing
E-mail
marketing provides you with the most direct and customized approach to
attracting customers.
The key focus
of e-mail marketing is to
- encourage
customer loyalty & repeat businesses with existing or previous
customers
- acquiring
new or current customers for new deals & offers, products
etc…
- adding
advertisement to emails when being sent to customers.
Researchers
estimate that United States firms alone spent US$400 million on e-mail
marketing in 2006
CAN-SPAM ACT & MAILING
SOFTWARES
Any email sent
in a unsolicited fashion can be treated as a SPAM.
We are aware of it and follow the CAN-SPAM act compliance to the very
fundamental levels.
We also make
use of mailing software’s for handling subscriptions and
cancellations automatically & to provide statistics pertaining
to the number of messages received and opened, and whether the
recipients clicked on any links within the messages.
Social media optimization
This service primarily the focus on driving traffic from sources other
than search engines.
Social
marketing is when “word of mouth” spreads new about
you and your services and people (customers) start approaching with the
“socially” acquired. In the internet, we have
various community portals focusing on different subjects, age groups
& businesses.
Imagine having
a single arena where most of your customers interact, discuss and
converse & being able to place your ads, making yourself most
visible in such areas.
The subject of
common interest, an article of quality (that raises the maximum
curiosity) etc... culminate towards attracting customers towards your
websites.
We work on
building such optimized content that travels and links & gets
tagged, book-marked etc…. our methods include adding RSS
feeds, adding a "Digg This" button, blogging and incorporating third
party community functionalities like the use of photo galleries,
profile pages and or YouTube videos.
Web analytics
Web analytics is done both offline and online. While online web
analysis tracks the user behavior your website, the offline analysis is
about the visibility of the website site content, relevance to the
service and highlighting key service zone in the website.
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